AMD Taking on Intel

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Case Details:

Case Code : BSTA087
Case Length : 16 Pages
Period : 1969 - 2003
Organization : Intel / Advanced Micro Devices
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Corporate History

Founded in 1969 and based in Sunnyvale, California, AMD had emerged as a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD manufactured microprocessors, flash memory devices, and silicon-based solutions for communications and networking applications...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Evolution of AMD's Product Line

Most analysts believed that AMD was the only serious challenger for Intel in the desktop PC processor market.

They also felt microprocessor prices were affordable mainly because of AMD. Intel would have exercised it monopoly power far more, had there been no AMD. Apart from pushing Intel's prices down, AMD had also forced Intel to introduce faster and more powerful chips more quickly. Despite being a distant second to Intel, AMD had continued to impress analysts, launching innovative products at regular intervals...

Product Portfolio

AMD's core products (microprocessor, memory and other IC (Integrated Circuits) products) generated $2.663 billion, or 99 percent, of its net sales in 2002.

PC Microprocessors

In 2002, bulk of AMD's microprocessor product sales came from the company's seventh-generation x86 Microsoft Windows compatible AMD Athlon and AMD Duron microprocessors...

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